New aquatic ingredients, adding crispy texture to dishes, and the emergence of fusion snacks with international appeal are predicted to grow in popularity.
International snacks
The snacks section is becoming a platform for innovation: brands are actively experimenting with salty snacks, such as popcorn, to which they add new international flavors. Such fusion products can attract the attention of a wide audience and inspire consumers to try something unusual.
This trend provides an opportunity to discover different cultures of the world. It offers a combination of classic international snacks with original ideas. For example, a mixture of nuts with chili peppers and edamame oil, or original dried mangoes flavored with our signature chili powder.
Crispy textures
From crunchy cereals and muesli to fermented nuts, roasted chickpeas and mushroom chips, consumers are increasingly looking for products that add variety and texture to their breakfasts. Brands are refining popular chili chips to create even crunchier versions, and textured spices are becoming the main focus of salads and roasted vegetables.
Dehydrated fruits and candies are gaining popularity on social media as consumers appreciate their light and airy crunch. This trend is even making its way into drinks and desserts, from crème brulee and espresso martinis to pistachio-filled pastries.
Maintaining hydration
The popularity of reusable water bottles has already peaked, but consumers are now expecting more from regular H2O. They are looking for drinks with additional electrolytes and innovative ways to keep them hydrated. This trend is evident at product exhibitions, where new products such as electrolyte popsicles, sparkling coconut water, chlorophyll water, and even protein drinks are being introduced.
Alternatives are emerging on the market, such as cactus water with antioxidants and electrolytes, which is becoming a healthier option to replace sugary and artificially colored sports drinks. Even children can join the trend with interesting drinks in sachet formats or miniature coconuts with bright flavors.
Tea and its varieties
Tea is becoming more and more popular and is present literally everywhere – from desserts and granola with tea flavors to new brewing formats such as tea strips, cold brew bags in water bottles, and tea powders.
New products, such as herbal milk teas and sparkling teas, are also gaining momentum. Instead of the usual happy hours for adults, retro-style tea parties are gaining popularity, where consumers are looking not only for taste but also for benefits – drinks with adaptogens and other useful additives.
A new level of composting
Companies that have not yet completely abandoned packaging are increasingly choosing compostable materials and creating packaging that is partially or fully biodegradable. Some brands are going a step further and developing packaging that can be composted at home, without the need for specialized industrial facilities. In the fruit industry, they are working on creating product labels that can also be composted in commercial composting facilities.
More environmentally friendly beverages
Conscious alcohol brands strive to minimize their environmental impact. While natural and organic wines are no longer a novelty, companies are moving towards regenerative production methods and environmentally friendly packaging. For example, some companies plan to reduce the weight of bottles by 25% by 2026. At the same time, breweries and whiskey producers are experimenting with using ingredients such as drought-resistant fonio grain or kernel grown on regenerative farms.